Clay Maxwell invited me to comment his post Is design thinking fad or fact?
I thought about design thinking for the first time couple of year ago. And was trying to argue Why design thinking is important for every business? In short design thinking is a third mode of thinking, if we say that the other two modes are analytical thinking and intuitive thinking. In a way I more than agree with Roger Martin that design thinking is kind a thinking outside your stomach.
And if you have a problem with the term, you can take design thinking as a design strategy.
Don Norman was an academic teaching in a department of cognitive science who did not think or call himself a designer. Today he (proudly) calls himself a designer. While he is an academic still he is also a business person with an impact. Don Norman argued in 2010 that design thinking is a myth Norman wrote in 2010 an article where he mostly argued that design thinking is a myth. In 2013 he presents a different view of design thinking. […]