by Marko Savić
Innovation lab
Corporate image and corporate identity are two different things. Although it’s fairly easy to explain the difference many still believe this to be the same thing. It’s not.
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Categories: Branding and corporate identity, Design driven innovation, Innovation lab • Tags: corporate design
by Marko Savić
How is and how will be your identity perceived in the outside world is one of the fundamental questions about the performance of every company. Success = positive image. No identity – no image. As simple as that. The design of your corporate identity should be new, historically consistent and correspondent with the basic motives of your employees. Do not listen only to the demands of your top management only. Collective perception is the biggest asset of your company. That’s […]
Categories: Branding and corporate identity, Design driven innovation, Innovation lab • Tags: corporate design
by Marko Savić
My thesis was a work in progress (if interested, check out the thesis’ blog) lasting from the end of my MBA study in June 2005. At the time Vizuarna as a company was not even born yet. I was writing a blog about my thesis, regularly since August 2009. As a sort of disciplining myself. And now I made it, till the end. That last step was thesis presentation. I’m very proud of the presentation itself. But, see it and […]
Categories: Blog • Tags: branding, corporate design, design management, design strategy
by Marko Savić
When developing new corporate identity design need very specific information or brief as it used to be said. Find out more about the three laws of corporate design.
Categories: Blog, Our favourite posts • Tags: corporate design, Rennat Van Cauwenberge
by Marko Savić
Categories: A - E, Branding and corporate identity, Clients by industry, Clients from A to Z, Design driven innovation, Design management consultancy, Design strategy, Design thinking, Innovation lab, Non-profit and non-governmental organisations, Portfolio • Tags: Chamber of Craft and Small Business of Slovenia, corporate design
