Why is this book worth reading for? Because the book is greatly designed. But really.
Because this book itself was published as a innovative business model. A book. How’s that possible?
Because this book can easily change your life. If you don’t believe me, read this review. A description of a
The Long Tail: Why the Future of Business Is Selling Less of More by Chris Anderson My rating: 4 of 5 stars Google was influenced by the theory presented in this book. Originally the Author Chris Anderson presented it as a article in the magazine Wired, as Editor in Chief. And Google was back then in 2001 “just” the fastest growing search engine on the planet. For the record, Google borrowed the business model that was pioneered by Bill Gross […]
Review of the book: Subject To Change. Creating Great Products & Services for an Uncertain World. Adaptive Path on Design Reports, where good insights go to die. Really? Most reports and presentations aren’t effective ways to help others develop empathy. This is one of the many interesting insights from my next to read book titled Subject To Change: Creating Great Products & Services for an Uncertain World by Peter Merholz, Todd Wilkens, Brandon Schauer and David Verba. There was even […]
Review of the book: Funky Business Forever. How to enjoy capitalism Funky Business Forever: How To Enjoy Capitalism by Kjell Nordstrom My rating: 5 of 5 stars Funky Business Forever. How to enjoy capitalism. Third edition published in 2008. This book is primarily aimed at the leaders. But I guess it is going to be very interesting reading for all others who work in business too (because we can’t all be leaders, right?). And maybe this book will be of […]
Review of the book: Content Strategy for the Web Content Strategy for the Web by Kristina Halvorson My rating: 4 of 5 stars The most important thing I realised, when I read this book is: You are on the web => You are publisher. You are on the web => You are publisher. Well the author said that if you or your organization has a web site, then you are a publisher but I guess my claim could also hold […]
Review of the book: The Element. A New View of Human Capacity The Element: A New View of Human Capacity by Ken Robinson My rating: 5 of 5 stars I’ve heard about this book for the first time when my sister sent me a video. A recommend this video strongly. You’ll get a big picture about what the author wanted to say in less than 20 minutes. The book is full of information and above all full of stories about […]