3 insights from the entertainment industry and online/digital media … the web is beginning to fit into the media world’s oldest script: a new technology rides into town, the moguls try to destroy it, but it survives and becomes part of the town’s future. Hollywood loathed the VCR (comparing it to the Boston Strangler); the networks hated cable TV; sheet-music publishers feared the phonograph; Socrates was sceptical about writing (not interactive enough, apparently). Yet nearly always two things happen: + […]
Do you see yourself as having an entrepreneurial spirit? Are you constantly thinking about how to create value and build new business or transform a business? Are you trying to find innovative ways of doing business to replace old outdated ones?
You know what comes next don’t you? If you said “Yes” to any of these
Theodore Levit was born in Germany. He published his famous article Marketing Myopia in 1960. Still more than valid today in 2011. What business’ are railroads in? In a railroad business? No. In a transportation business. It is very important to define your business correctly. Otherwise other will take your customer away. I guess because railroads do not understand that in full degree they are more often than not in trouble. And this claim is still valid no matter what […]
Categories: Blog, Business development, Business strategy, Design driven innovation, Design management consultancy, Innovation lab • Tags: annual report, article reviews, corporate publishing, digital publishing, publishing, Theodore Levit
How will you measure your life? The article I’d like to shortly review here is a must read at Harvard Business Review. It was very impressive to find out some very strong life philosophy from a known professor. Not that I could agree with the article in whole, at least not at this moment. There are three points to be remembered if you would like to ask yourself about the meaning in your life (not necessarily a managerial life I […]
Trends, according to the Joziasse, that caused design going beyond merely aesthetics and/or decoration in becoming a source for gaining sustainable competitive advantage were supposed to be: Design as a core competency. Integration of design into the business world. Design management and planning as a focus for consultancies. The merging of business and design education. The consequence was that some prospect corporations have developed design as a continuous element of corporate strategy. And out of that is the claim that […]