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Category Archives: Innovation lab

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What is a business model innovation platform about? Giving/taking/connecting?

April 18, 2014 by Marko Savić

What is a business model innovation platform about? Giving/taking/connecting? Note: This post was the introductory explanation of the EU Business model innovation platform design workshop. Although most of you know me quite well, I would say, I think it’s appropriate to introduce myself. My first profession is a professor of physical education. Beside my job I managed to finish two masters, one of media studies and the other in business administration. Today, I consider myself to be a business designer. […]

Categories: Blog, Business model innovation, Design driven innovation • Tags: Alexander Osterwalder, business model, business model innovation, business workshop, design thinking, design-driven innovation, start-up, Vizuarna

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Diverse economy and skilled workers for a sustainable success of a city/state/civilization

August 22, 2013 by Marko Savić

Diverse economy and skilled workers for a sustainable success of a city Recently I have run across a pair of different articles pointing to the same thing. What is necessary for a sustainable success of a city/state/civilization. Economic turbulence since the 2008 is a good point of thinking what can a city do for its success. Or the state or civilization for that matter. There are numerous rankings of the cities. One of my favorites is the one from the […]

Categories: Blog, Business model innovation, Design driven innovation, Innovation lab • Tags: cities, sustainable success

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Design profiles

March 15, 2013 by Marko Savić

In design it’s possible to name almost 40 career profiles. Although by no means all of these profiles would come from design schools, they definitely have an important role to play in the design (and innovation) process.

For communication design to communicate your value proposition in the analog medium possible profiles are: Product Marketing Managers, Brand Strategists, Program Marketing Specialists, Marketing Research Specialists, Media Planners, Writers, Packaging Design Specialists, Illustrators, and Photographers,

On the boarder with digital medium there are Advertising Art Directors and Graphic Designers. And on the boarder with product design also the Information Designers.

In the communication design in the digital there are following profile to be found: Animators, Filmmakers, Audio/Music Composers, Direct Marketing Specialists, Broadcast designers, Audience Development Specialists. Crossing the digital line between communication and product design are: Sound Engineers, Usability Researchers, Game Designers.

Creating the value proposition in the product design digital are: Interaction Designers, Software Engineers, Information Architects, O/S Specialists, Database Specialists, Hardware Engineers, Content Management Specialists, and System Architects. On the border between digital and analog in product design are: User Interface Designers, Software Designers.

And in the analog product design, which means in creating the value proposing you could find following profiles: business strategists, Publishers, Product Managers, User Researchers, Publication Designers, Retail Environment Designers, and not least Industrial Designers,

Categories: Creativity development, Design driven innovation, Design management consultancy, Innovation lab

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Corporate image and corporate identity

March 4, 2013 by Marko Savić

Innovation lab
Corporate image and corporate identity are two different things. Although it’s fairly easy to explain the difference many still believe this to be the same thing. It’s not.
[…]

Categories: Branding and corporate identity, Design driven innovation, Innovation lab • Tags: corporate design

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Brand relationship spectrum

March 4, 2013 by Marko Savić

Brand relationship spectrum Brand relationship spectrum is one of the most important parts of brand architecture of any organization. Every brand manager should be familiar with 4 basic brand strategies and 9 brand sub-strategies. 4 basic brand strategies and 9 brand sub-strategies By definition brand structure, brand portfolio or brand spectrum is “only” a set of brands across countries, businesses, and/or product-markets. Of more importance than appropriate terminology is that you manage your brands. Not to manage your brands could […]

Categories: Branding and corporate identity, Design driven innovation, Innovation lab • Tags: branding

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Corporate vs. line branding

March 4, 2013 by Marko Savić

Model of four basic brand strategies and nine substrategies might seem to complicate for some organizations. In that sense simpler model has been developed. In the figure presented at each end we have strong and weak corporate brand endorsement positions. Source: Rajagopal and Sanchez, R. 2004. Conceptual analysis of brand architecture and relationships within product categories in Journal of brand management.  

Categories: Branding and corporate identity, Design driven innovation, Innovation lab • Tags: branding

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Contact

Marko Savić, MA, MBA
Coach/Lecturer/Consultant

e marko@savic.cc
m +386 41 730 882
skype marko.savic.007

Latest news

  • EU Business model innovation platform design workshop
  • Understanding and supporting business model innovation: EU Research & Innovation Call for New forms of innovation [closed]
  • Our business design plan/project for the 2014

Upcoming workshops

  • Workshop: Business model design: Wien
  • Workshop: Business model design: Graz
  • Workshop: Business model design: München

Recent work

  • Annual reports and interactive annual reporting system designed and built exclusively for Ljubljanske mlekarne
  • New corporate website in Slovene for the pharmaceutical company GSK
  • Exhibition stand in Paris for the leading dairy in Slovenia, Ljubljanske mlekarne

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Contact

Vizuarna, Görlitzer Straße 52, 10997 Berlin
___ ___ ___
New business development contact:
Marko Savić, M. Sc.
Business design consultant

E-mail: marko.savic@vizuarna.com

Mobile Germany: +49 174 424 6 390
Mobile Slovenia: +386 41 730 882
Skype username: marko.savic.007

Career

  • 6 research positions on business design at dŠola Ljutomer – postgraduate business design school [closed]

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Countdown to the workshop

Business model design WienSeptember 15th, 2014
The Business model design workshop will connect design thinking with business model innovation and instil the language of business model design into your vocabulary and day-to-day operations.

Upcoming workshops

  • Workshop: Business model design: Wien
  • Workshop: Business model design: Graz
  • Workshop: Business model design: München

Interact with us at Twitter

  • Lucija Mak Uhan’s testimonial from the business models design with Consensus goo.gl/fb/Wph5U3 #news--- 4 years ago
  • Empathy results in a connection of two sides. In the business world, it's the basis on which companies succeed.#bmgen ow.ly/ugQ1j--- 5 years ago
  • The book on #bmgen in Slovene available for pre-orders for one more last day. If interested, check it-out! savic.cc/2014/06/17/pre…--- 5 years ago
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