Ownership has been a norm in the not so recent. Business’ were trying mostly to sell either products either services or ideally both.
In the new century we have already seen some successful business’ models based on the so called sharing economy. But are these models sustainable? Or are they also going to crash like most of the real estate business’ in the recent crisis.
Do you see yourself as having an entrepreneurial spirit? Are you constantly thinking about how to create value and build new business or transform a business? Are you trying to find innovative ways of doing business to replace old outdated ones?
You know what comes next don’t you? If you said “Yes” to any of these
The “Design Thinking” label is not a myth.
It is a description of the application of well-tried design process to new challenges and opportunities, used by people from both design and non-design backgrounds.
I welcome the recognition of the term and hope that its use continues to expand and be more universally understood, so that eventually every leader knows how to use design and design thinking for innovation
Don Norman was an academic teaching in a department of cognitive science who did not think or call himself a designer. Today he (proudly) calls himself a designer. While he is an academic still he is also a business person with an impact. Don Norman argued in 2010 that design thinking is a myth Norman wrote in 2010 an article where he mostly argued that design thinking is a myth. In 2013 he presents a different view of design thinking. […]
The bottom line of importance of importance of design in four points.
Fist, the full potential of technological breakthroughs is achieved only when someone uncovers the more-powerful quiescent meaning of a new technology.
Second, a technology epiphany is usually much much more disruptive to competition than is the technological breakthrough itself. …