How is and how will be your identity perceived in the outside world is one of the fundamental questions about the performance of every company. Success = positive image. No identity – no image. As simple as that.
The design of your corporate identity should be new, historically consistent and correspondent with the basic motives of your employees. Do not listen only to the demands of your top management only. Collective perception is the biggest asset of your company. That’s why Audi is keeping its corporate slogan “Vorsprung durch Technik” from the seventies of the former century into the 21st century.
Consider the value and the future of your assets and give corporate design of your company the attention that you give to every other area of investment in your company (a recommendation made by Rennat Van Cauwenberge).