Integrate

SCHEME: ION INTERACTIVE

SCHEME: ION INTERACTIVE

@ioninteractive have published this great picture. Imagine having a publication that you could access and read/browse/explore/touch through:

    • search engines – because if Google can’t find you you don’t exist, right?
    • E-mail – still medium not to underestimate, especially if you read your e-mails on your mobile devices. Do you?
    • LinkedIn, a great platform for sharing experiences, not only through your profile but especially through groups of professionals joining to discuss subjects of their interest. So, do you use LinkedIn groups?
    • Facebook. How to integrate this enormously popular medium into your publications? Definitely great opportunity of integrating your publication, don’t you think?
    • Twitter. Yes, do you also think it’s very important to be present?
    • Do you enable your users to print the content of your publication. Print-on-demand is in big demand. Already today we know print-on-demand devices like the Espresso Book Machine. In 15 to 20 years an average home printer should be able to “spit out paperback” (WIRED).

Imagine having a publication that you could access and read/browse/explore/touch through: search engines, email, LinkedIn, Facebook, Twitter, print (-on-demand), different displays, social (media), QR code and/or keywords. Yes, that’s what I would call integrate. Either your web page, your publication or your report.

Some question you need to ask yourself about the integration of your publishing:

  • Is your code done according to standards that can work across platforms or media, or do you still use flash f.e.?
  • Display. Great subject. Do you have the budget to develop an app for every display, tablet or other device that’s out there? Or will you rather use responsive (web) design principles and be easily readable across most devices?
  • Social. Yes, there is more than Facebook, LinkedIn or Twitter. In Germany Xing is a platform used more than LinkedIn, f.e.. Which other social (media) do you like?
  • QR codes. Enormous potential.
  • Keywords. If you ask me, they lost some potential. Excerpt or short description is more important if you ask me but yes, if you publish in closed platforms, I guess keywords could help you.

Sources:

  1. Scheme: @ioninteractive
  2. Wired magazine: Clive Thompson on the Future of Printed Books, November 29, 2011, by Clive Thompson

4 comments

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