A short introduction to the 9 steps of the corporate identity audit

Corporate design is an instrument for transformation and, at the same time, a guarantee of continuing corporate recognition (Van Cauwenberge, 2008). And that could be developed only if the proper corporate identity audit has been made.

Nine steps of corporate identity audit

A corporate identity audit has been developed in nine steps. These nine steps are:

  • step 1: select the audit team;
  • step 2: asses key elements in the corporate identity;
  • step 3: determine who should be interviewed;
  • step 4: conduct audit interviews;
  • step 5: audit corporate identity factors;
  • step 6: summarize salient points;
  • step 7: determine the options for change;
  • step 8: present the audit results;
  • step 9: use the audit data to improve the corporate identity (Ollins and Selame, 2002).

A short introduction to the steps of the corporate identity audit

Sources:
Ollins, Wally and Selame Elinor. 2002. The Corporate Identity Audit. Pearson Education. 130 p.
Van Cauwenberge, Rennat. 2008. Corporate design instrument for change. In a transition, the corporate design should fit the new mental attitude in de Bruijne A.; P Brandt, Hans; de Boer, Sieds. (ed) 2008. Identity 2.0. Bis Publishers. 229 p.

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