Drucker’s paradigm of change model

Management guru Peter Drucker has developed Paradigm of Change model. It has been used as a framework in organizations that want the best of design as such.

One of the main roles of design management is to identify opportunities for design in an organisation. Flaherty has identified three management approaches to the:

  • traditional,
  • transitional, and
  • transformational business dimension.
  • Design plays a role in 3 dimensions of every company:
    + by concentrating on organisational strengths in the traditional approach,
    + by satisfying unmet consumer needs in the transitional approach, or
    + by attracting new customers or successfully exploiting new product development ideas in the transformational business dimension.

Design plays a role in every dimension be that by concentrating on organisational strengths in the traditional approach, by satisfying unmet consumer needs in the transitional approach, or by attracting new customers or successfully exploiting new product development ideas in the transformational business dimension.

We try to infuse the benefits of design by coaching both the clients and the design (and creative) teams. Because we believe design management should assist and facilitate the client and the design team for the best possible service of design in organisations.

Used source:
Kathryn Best. 2006. Design Management: Managing Design Strategy, Process and Implementation.

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Scheme of Drucker's paradigm of change model

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One comment

  1. THINK IS LEGAL

    Reblogged this on THINK IS LEGAL and commented:
    the importance of an organization is ‘change’. the transformational change is the mother of new business dimension, and also being ‘reborn’ to become ‘child’ of its own transformational change. change for success !

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