What should the brief of the new project include?

Brief/Process of the cooperation

What should the brief of the new project include?

In general your brief should include:

  • What is the problem with your proposed ideas, services or products you are offering?
  • How is your identity perceived or the identity of your products and service accepted among the stakeholders of your organization, especially among your customers?
  • Expectations on how does your organisation, your products or services want to be perceived by your target audiences in the future?

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