Intentions + drawing.
Design is an activity involving a wide spectrum of professions in which products, services, graphics, interiors, and architecture all take part. + ICSID
Design and branding
Design is a link in the chain of a brand, or a means of expressing brand values to its different publics.
Design and corporate strategy
Design is a tool for making a strategy visible.
Borja de Mozota, Brigitte: Design Management.